Pharmaceuticals and Healthcare
By having individual practice prescribing data, an understanding of the population profiles that each practice serves and the pharmacies local to that practice, we are able to provide true ‘through the line’ campaigns targeted to the specific areas with the greatest potential for return.
We have built our own unique platform to provide this insight and integrated it with other market intelligence tools. Not only can we be very precise about who we need to speak to and what to say to elicit a response, we can then also show the return on investment by proving the change in their behaviour.
For OTC and consumer health brands we work with detailed data in pharmacy to improve targeting as well as customer understanding to improve e-commerce shopping – either direct or through Amazon.
"We knew Precision would apply their business and market insights to keep our brand fresh, forward-thinking and of course, stunning. Precision have already injected their knowledge and creativity into our advertising and direct mail campaigns, and we look forward to receiving equally fantastic response rates from those too"
Some of our recent brand experience:
Marketing to Older People
We have a long history in direct response marketing to older people and a deep understanding of the needs of this rapidly changing and growing demographic.
We take all of your data sources, pull them together, and simplify the findings to give you true clarity and marketing insight that you can action. We then take that information combine it with segmentation and profiling to get a fuller understanding of your customers, what media they consume, what messages they will respond to and where to find them.
Only then can you understand what potential you have with your campaigns, and truly assess whether your activity is a success.