Data Fuelled Strategy
We dig into your data and add our own sources to cut through to actionable insights. Every business has data – digital data, lead generation data, sale pipeline conversion data… but we find the hidden detail and overlay our deep of understanding of your industry and your customers – who they are, their wants and needs, and where they live.
This enables us to change the messaging to increase the impact of creative in a particular channel, and plan campaigns on a geotargeted basis to give you the greatest potential reach for your campaign.
Data fuelled strategy drives creative and media that stands out in the market is effective in cutting wastage and improve return on investment.
“CTR doubled and CPC halved for our campaign. Precision managed an ambitious marketing campaign for us which was well received across the region and assisted to boost our visitor numbers. Highly recommended!”
Accredited Media Planning and Buying
PCM are a fully NMA accredited media planning and buying agency working across all media channels – OOH, Press, Inserts, DM, TV, Addressable TV, Broadcast. We don’t bulk buy and we are not a reseller. That means you will get the right campaign mix – traditional and digital – to get the right message to the right people at the right time.
“We were delighted with how well our summer campaign worked. Precision provided us with an excellent media plan and the results were outstanding – far better than we had seen the previous year. We look forward to working with the team moving forward.”
Creative and Design
Data fuels our customer understanding and drives our creativity. We develop and produce campaigns across all media – broadcast, press, brochure, posters, print and digital….
By mining the data you already have, profiling and segmenting your audience and overlaying that with qualitative research information we craft individual messages that are right for the individual subsets of your audience. This means we are grabbing the attention of your customers and creating cut through amongst the clutter of your competitors.
We are not channel specific – it is about using the data to develop the right strategy and brand messaging and then delivering them appropriately in the media your customers consume.
“Precision Creative and Media is amongst the most creative agencies I have worked with. Their ideas are fresh and plentiful, and always deliver against our business needs. Their team integrates perfectly with my marketing team, working with us to challenge the brief and pushing harder to achieve excellent results.”
We plan and buy across all digital media, and support sites with SEO monitoring, evaluation and improvement. We work across traditional PPC, programmatic and e-commerce platforms including Amazon.
We use the latest in UX expertise to design and develop bespoke platforms that get your customers to what they need to know and bypass what they don’t.